We are reader supported. This post may contain affiliate links. If you use these links to buy something we may earn a commission. Thanks.

Eco-friendly Beauty Brands to Support: 3 Top Brands

Eco-friendly Beauty Brands to Support

Looking to make a difference with your beauty routine? Discover the top eco-friendly beauty brands to support a gorgeous you and a happier planet!

Eco-friendly beauty brands to support include REN, Lush, and Aveda. These brands are committed to sustainability through practices like zero waste, recycled packaging, and ethical ingredient sourcing. By choosing these brands, you’re contributing to a healthier planet.

Eco-friendly Beauty Brands to Support

Hey there, beauty enthusiasts! Do you love finding new products that make you feel fabulous?

But what if you could feel great and do good at the same time?

That’s right, we’re talking about eco-friendly beauty brands to support.

Stick around to find out which brands are making waves in the world of sustainable beauty!

The beauty industry has long been a subject of scrutiny for its environmental impact.

However, a new wave of eco-friendly beauty brands is challenging the status quo and setting new standards for sustainability.

This blog post aims to introduce you to some of the top eco-friendly beauty brands that are making a difference.

By supporting these brands, you’re not just treating yourself but also doing your part to protect the planet.

Why Eco-Friendly Beauty Matters

The beauty industry is not just about looking good; it’s also about doing good.

The environmental and ethical implications of our beauty choices are becoming increasingly important, making eco-friendly beauty brands more relevant than ever.

Environmental Impact of Traditional Beauty Products

Many traditional beauty products come in plastic packaging, contributing to the global plastic waste crisis.

Additionally, some ingredients are harmful to aquatic life when washed off.

Role of Consumers in Driving Change

Consumer demand for sustainable products is rising, forcing brands to reconsider their environmental impact.

Your purchasing power can make a difference.

Long-term Benefits of Sustainable Beauty

Sustainable beauty is not just a trend but a long-term solution to reducing environmental harm.

It benefits not just the planet but also future generations.

Criteria for Choosing Eco-Friendly Beauty Brands

When it comes to choosing eco-friendly beauty brands, there are several factors to consider.

From packaging to ingredients, here’s what to look out for.


Look for brands that use recyclable or biodegradable packaging to minimize waste.


Natural, organic, or vegan ingredients are often more sustainable and less harmful to the environment.

Ethical Practices

Brands that are cruelty-free and engage in fair trade practices deserve your support.

Top Picks: Brands Making a Difference

There are numerous brands out there claiming to be “eco-friendly,” but only a few truly live up to the name.

Here are some top picks that are genuinely making a difference.


This brand is committed to zero waste and has eliminated unnecessary packaging.

REN beauty products are available on Amazon. You can find a variety of their products, from night creams to tonics and serums.

They offer options for different skin types and concerns, and many of them are cruelty-free and vegan.

So, if you’re looking to make your beauty routine more eco-friendly, you can easily find REN products on Amazon.

About REN

REN Clean Skincare The Gift of Glow Trio | Limited Edition Gift Set | Christmas Set | Worth $60 REN is a UK-based skincare brand that has carved out a niche for itself in the realm of clean, eco-friendly beauty.

The brand is committed to creating products that are not only effective but also kind to your skin and the environment.

With a focus on sustainability, REN aims to be zero waste by 2021, emphasizing recyclable packaging and natural ingredients.

Why Choose REN?

  1. Clean Ingredients: REN prides itself on using clean, safe ingredients that are free from synthetic fragrances, sulfates, and parabens. They opt for naturally derived ingredients that are skin-friendly.
  2. Sustainable Packaging: REN is working towards making all its packaging 100% recyclable. They already use ocean plastic for some of their bottles and are striving to be completely zero waste.
  3. Transparency: The brand is transparent about its ingredients, sourcing, and environmental impact, making it easier for consumers to make informed choices.
  4. Cruelty-Free: REN does not test its products on animals, adhering to a cruelty-free ethos that aligns with its overall commitment to ethical and sustainable practices.
  5. Inclusive Range: REN offers a wide range of products suitable for various skin types, including sensitive skin, making it accessible to a broad audience.



Known for its ethical ingredient sourcing, Lush uses 90% recycled packaging.

About Lush

Lush is a UK-based cosmetics retailer known for its commitment to ethical sourcing, animal welfare, and environmental sustainability.

They are famous for their colorful bath bombs, but their product range extends to skincare, haircare, and even makeup.

All their products are vegetarian, and a significant portion is also vegan.

Lush is a go-to brand for those who are eco-conscious and prefer natural ingredients over synthetic ones.

Why Choose Lush?

  1. Ethical Sourcing: Lush goes to great lengths to ensure their ingredients are ethically sourced. They have various fair trade projects and prioritize the welfare of both people and animals in their supply chain.
  2. Eco-Friendly Packaging: Lush is known for its minimal packaging. Many of their products are sold ‘naked,’ without any packaging at all, to minimize waste.
  3. Innovative Products: From shampoo bars to solid toothpaste, Lush is always at the forefront of innovative, eco-friendly products that not only work well but are also kind to the planet.


Aveda Shampure Nurturing Shampoo & Conditioner Duo 8.5oz Set Set

Aveda offers vegan products and uses post-consumer recycled materials in its packaging. Aveda products are available on Amazon.

About Aveda

Aveda is a pioneer in the field of natural hair care and beauty, founded in 1978 with the goal of providing beauty industry professionals with high-performance, botanically based products.

The brand is deeply rooted in the Ayurvedic tradition and places a strong emphasis on environmental responsibility and sustainability.

Why Choose Aveda?

  1. Plant-Based Ingredients: Aveda is renowned for its use of natural and organic ingredients, many of which are sourced responsibly. Their products often feature herbal extracts, essential oils, and other plant-based components.
  2. Eco-Friendly Packaging: Aveda is committed to using sustainable packaging, often made from post-consumer recycled materials. This aligns with their mission to care for the world we live in.
  3. Cruelty-Free and Vegan: Aveda is a cruelty-free brand, and many of their products are also vegan, making them a great choice for those who are conscious about animal welfare.
  4. Holistic Approach: Beyond just beauty products, Aveda also focuses on the overall well-being of its customers. They often incorporate elements of aromatherapy and Ayurveda into their products for a holistic experience.
  5. Community and Social Responsibility: Aveda has various initiatives aimed at giving back to the community, including partnerships with local farmers for ingredient sourcing and charitable activities focused on clean water and environmental conservation.

Beyond Greenwashing: How to Spot Genuine Efforts

The term “greenwashing” refers to misleading marketing tactics that make a company appear more eco-friendly than it actually is. Here’s how to see through the smoke and mirrors.

Marketing Tactics to Be Aware Of

Be cautious of vague terms like “eco-friendly” or “natural” without any certifications to back them up.

Certifications That Matter

Look for certifications like USDA Organic, Fair Trade, or Cruelty-Free to ensure you’re making a responsible choice.

Community and Customer Reviews

Online reviews and community forums can provide valuable insights into a brand’s true eco-friendly efforts.

How to Make the Switch

Switching to eco-friendly beauty brands doesn’t have to be overwhelming. Here are some tips to make the transition smoother.

Phasing Out Old Products

Start by using up your existing products before making the switch to avoid waste.

Where to Shop

Many online retailers specialize in eco-friendly beauty products, making it easier to find brands that align with your values.

Budget-Friendly Options

Eco-friendly doesn’t have to mean expensive. There are plenty of affordable options available.

The Future of Sustainable Beauty

The future looks bright for sustainable beauty, with innovations and new brands emerging regularly. Here’s what to look forward to.

Innovations on the Horizon

From refillable packaging to waterless beauty products, the industry is constantly evolving.

Brands to Watch

Keep an eye out for up-and-coming brands that are pushing the boundaries of sustainability.

How You Can Get Involved

From supporting crowdfunding campaigns to spreading the word, there are many ways you can help promote sustainable beauty.

Eco-friendly Beauty Brands to Support: Conclusion

Supporting eco-friendly beauty brands is more than just a trend; it’s a lifestyle choice with significant implications for our planet.

By making informed decisions, you can enjoy beauty products that not only make you feel good but also do good.

In a world where consumer choices have far-reaching impacts, opting for sustainable beauty brands is a step towards a more responsible and eco-conscious lifestyle.

The Ripple Effect of Your Choices

When you choose to support eco-friendly beauty brands, you’re not just making a one-time purchase; you’re contributing to a ripple effect.

Your decision encourages these brands to continue their sustainable practices, which in turn influences other companies in the industry to adopt similar measures.

It’s a cycle of positive change that starts with you.

Personal Benefits

While the environmental benefits are a significant draw, let’s not forget the personal advantages.

Eco-friendly beauty products often contain natural ingredients that are less harsh on your skin and body.

Plus, knowing that your beauty routine is contributing to a healthier planet can bring an added sense of well-being and satisfaction.

The Bigger Picture

Your support for eco-friendly beauty brands also sends a strong message to the industry at large.

It shows that consumers are willing to prioritize sustainability over convenience or cost, pushing the entire market toward a greener future.

A Call to Action

So, what’s the next step? Start by researching brands that align with your values, read reviews, and perhaps try out some sample products.

Share your experiences and recommendations with friends and family to spread awareness.

Every small action counts, and together, we can make a significant impact.

By consciously choosing to support eco-friendly beauty brands, you’re playing a part in a much larger movement aimed at preserving our planet for future generations.

It’s a win-win situation where you get to look good, feel good, and do good—all at the same time.

Eco-friendly Beauty Brands FAQs

You’ve got questions, we’ve got answers! When it comes to eco-friendly beauty brands, it’s natural to have a few queries.

Whether you’re new to the world of sustainable beauty or just looking to expand your knowledge, our FAQ section aims to address some of the most common questions you might have. Let’s dive in!

Q: What does “eco-friendly” actually mean?

A: Eco-friendly means that a product or action is less harmful to the environment compared to conventional alternatives.

Q: Are eco-friendly products always more expensive?

A: While some eco-friendly products may have a higher upfront cost, they often prove to be more cost-effective in the long run due to their durability and efficiency.

Q: How can I verify a brand’s eco-friendly claims?

A: Look for third-party certifications, read customer reviews, and do your own research to verify a brand’s sustainability claims.

Additional Resources

For those interested in diving deeper into the world of sustainable beauty, here are some additional resources for further reading.


14 of the Best Sustainable Beauty Brands in 2023 | Earth.Org
Sali Hughes’s 40 best sustainable beauty brands – The Guardian